Most of the world’s online. And nearly everyone who’s online is selling. Cute plushies (amazon), pleasures of the skin (only fans), to a majority of hours from their day (LinkedIn), to their ideas (right here), to their companionship (tinder). I could go on, but you get the plot. And as is with most things people do, only a few are very good at selling what they are.These are the ones laughing their way to the banks, flying private, speaking at seminars, and being closely followed by the rest of the world so it can understand their “secrets”. They want to identify the “hacks”, the apparent shortcuts that’ve brought about such success.